INTRODUCTION

A marketing plan details everything you need to know to successfully promote your business. It’s your road map for finding and keeping customers. It is made up of a series of interlocking activities and tasks.

It will help you to develop a structured approach to creating services and products that satisfy your customers’ needs.

Your marketing plan will help you answer key questions about your business and act as a reference document to help you to execute your marketing strategy.

The time you put into the planning now, will pay off many times in a near future.

By planning your marketing step by step, you give your company the best chance of success in today’s competitive marketplace.

Remember strategies at all levels of the organization should be well articulated and understood.

When writing your plan, you need to be clear about the objectives that you follow and how you’re going to achieve them.

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